The term "search engine optimization" is SEO. Simply said, search engine optimization (SEO) is the act of making changes to your website so that it appears more prominently in Google, Microsoft Bing, and other search engines whenever someone searches for:

• Goods that you market.

• Services that you offer.

• Details on subjects in which you possess extensive knowledge and/or experience.

You can understand the concept of Seo by watch this video by simplilearn.

Why is Seo so important?

Search Engine Optimization (SEO) is one of the most important marketing channels. In fact, organic search accounts for 53% of total website traffic. That’s one of the reasons why the global SEO market is expected to grow to $122.11 trillion by 2028.

SEO drives real business outcomes for brands, businesses, and organizations of every size.

When people want to travel, do something, get information, research, or purchase a product/service, their journey usually starts with a search.

However, today, search is highly fragmented. Users search on traditional search engines (such as Google, Microsoft Bing, etc.), social platforms (such as YouTube, TikTok), or retailer websites (such as Amazon).

For example, 61% of online shoppers in the U.S. begin their product search with an Amazon search, as opposed to 49% who begin their search on a search engine such as Google.

According to the same research, 32% of online shoppers begin their product search on Walmart.com, 20% on YouTube, 19% on Facebook, 15% on Instagram, and 11% on TikTok.

Every year, billions of searches are conducted. Since search is often the number one source of traffic for your website, it’s essential to be search engine friendly on any platform where your brand or business can be found. All of this means that improving your visibility and ranking higher than your competition can have a positive impact on your bottom line.

Search engine optimization (SEO) is also extremely important because the SERPs (search engine results pages) are full of search features (and pay-per-click ads). These SERPs include: Knowledge panels, featured snippets, maps, images, videos, top stories (news), people also ask, carousels, and more.

Another reason why SEO is so important for brands and businesses is that good SEO work is, unlike other forms of marketing, sustainable. Once you understand your users’ needs, you can apply that knowledge to your campaigns (paid and organic), your website content, and your social media properties.

Social media traffic is unreliable – at best, and at worst it’s a tiny fraction of what it used to be.